PRIVACY POLICY

1. IDENTIFICATION OF THE DATA CONTROLLER

This Privacy Policy sets out the terms under which LATITUD34.BA (hereinafter "LATITUD34.BA") collects, uses, stores, and, where applicable, shares the personal data of users, passengers, and customers who use its digital channels or book tourist services.

LATITUD34.BA conducts inbound tourism activities and sells, coordinates, and intermediates travel experiences for domestic and international travelers primarily through digital channels.

2. SCOPE

This Privacy Policy applies to all personal data collected by LATITUD34.BA across:

• Website.
• Contact, booking, and inquiry forms.
• WhatsApp communications.
• Email correspondence.
• Social media channels.
• Online booking systems.
• Electronic payment gateways.
• Any other digital or commercial channels utilized by LATITUD34.BA.

By interacting with our channels, inquiring about quotes, or booking services, the user acknowledges having read and accepted this Privacy Policy.

3. PERSONAL DATA WE MAY COLLECT

Depending on the service requested, LATITUD34.BA may collect the data strictly necessary to fulfill inquiries, bookings, and logistical arrangements.

These may include:

LATITUD34.BA strives to collect only adequate, relevant, and necessary data for the intended tourism purpose.

4. PURPOSE OF DATA PROCESSING

Personal data is processed for the following legitimate purposes:

• Answering inquiries and sending tailored quotes.
• Processing, confirming, and managing bookings.
• Coordinating transfers, tours, and excursions with chauffeurs and guides.
• Issuing vouchers, receipts, and service confirmations.
• Coordinating with partner hotels, tango venues, transport firms, and attractions.
• Providing traveler assistance before, during, and after trips.
• Managing changes, cancellations, and customer claims.
• Complying with statutory, tax, and accounting duties under Argentine law.
• Preventing fraudulent bookings or security abuses.

5. THIRD-PARTY DATA AND FELLOW TRAVELERS

When an individual books on behalf of companions or family members, they represent that they have obtained consent from those individuals to provide their personal and travel information.

6. DATA SHARING WITH SERVICE PROVIDERS

To deliver the contracted experiences, LATITUD34.BA shares strictly necessary details with verified third-party partners involved in providing the service:

• Hotels and accommodations.
• Licensed passenger transport carriers and chauffeurs.
• Professional local tour guides and excursion operators.
• Tango houses and entertainment dinner venues.
• Rural estancias and gaucho show venues.
• Secure payment processing gateways.

Information shared is limited strictly to operational needs (for example, providing passenger names, flight details, and pickup addresses to the assigned driver).

7. THIRD-PARTY PLATFORMS AND SERVICES

LATITUD34.BA may utilize third-party technology providers (such as hosting, email delivery, WhatsApp Business, and analytics tools) to maintain its services. Each third-party operates under its own security and privacy standards.

8. PAYMENT PROCESSING

Payments may be processed through regulated external gateways or bank transfers. LATITUD34.BA does not store complete credit card numbers or security CVV codes on its servers.

9. WHATSAPP, EMAIL AND SOCIAL MEDIA COMMUNICATIONS

Communications conducted via WhatsApp, email, or social media are used to answer questions, send itineraries, coordinate day-of-service logistics, and ensure seamless traveler assistance.

10. COOKIES AND SIMILAR TECHNOLOGIES

The LATITUD34.BA website may use essential cookies and lightweight analytics to:

• Remember user preferences (such as selected language and currency).
• Ensure stable website performance and navigation.
• Prevent malicious traffic and security threats.

Users may configure their web browsers to refuse or clear cookies at any time.

11. COMMERCIAL COMMUNICATIONS

Users may opt out of promotional messages at any time. Essential transactional notifications concerning active bookings will continue to be transmitted.

12. DATA RETENTION

Personal information is retained only as long as necessary to fulfill the operational travel purpose, satisfy tax and invoicing legal requirements in Argentina, or defend against potential claims.

13. INFORMATION SECURITY

LATITUD34.BA implements reasonable technical and organizational safeguards to protect customer data against unauthorized access, loss, alteration, or misuse.

14. DATA SUBJECT RIGHTS

Under Argentine Personal Data Protection Law No. 25,326, data subjects hold the rights to:

• Access the personal data stored about them.
• Request rectification of incomplete or outdated data.
• Request deletion or suppression of their data when legally applicable.

Requests may be submitted via our official contact channels accompanied by valid proof of identity.

15. MINORS

When travel bookings include minors, information must be provided by parents or legal guardians holding lawful custody and authority.

16. CROSS-BORDER DATA TRANSFERS

Given the international scope of tourism and use of cloud-hosted platforms, data may be processed on servers outside Argentina while adhering to adequate data protection standards.

17. THIRD-PARTY HYPERLINKS

Our channels may contain links to external sites (such as tourism institutions or cultural attractions). LATITUD34.BA is not responsible for the privacy policies of third-party platforms.

18. AMENDMENTS TO THIS POLICY

This Privacy Policy may be updated periodically to reflect operational, legal, or regulatory modifications. The latest version is always available on our website.

19. PRIVACY CONTACT

For privacy inquiries or to exercise your statutory data rights, contact us at:

20. ACCEPTANCE

Use of LATITUD34.BA digital channels and the submission of inquiries or bookings implies full knowledge and acceptance of this Privacy Policy.